Yukihiro AOKI(アオキ ユキヒロ)Professor

Yukihiro AOKI

Professor
Department of Management:Consumer Behaviour Analysis, Brand Management

Profile

[Education]
Ph.D., Graduate School of Commerce and Management, Hitotsubashi University (March 1983). B. A.,
Faculty of Economics, Gakushuin University (March 1978).

[Employment History]
Professor, Faculty of Economics, Gakushuin University (1995-Present).
Associate Professor, School of Business Administration, Kwansei Gakuin University (1988-?).
Full-Time Lecturer, School of Business Administration, Kwansei Gakuin University (1984-?).
Assistant, Faculty of Commerce and Management, Hitotsubashi University (1983).

Contact Information

E-mail:add_yukihiro_aoki.png

Research Fields

Consumer Behaviour Analysis, Brand Management

Publications

"Storefront Study and Consumer Behavior Analysis" (jointly worked), Seibundo Shinkosha Publishing Co., Ltd. (1989).
"New Development of Strategic Brand Management" (jointly worked), Chuokeizai-sha, Inc. (1996).
"Latest Brand Management Systems" (jointly worked), Nikkei Advertising Research Institute (1997).
"An Era of Brand Building" (jointly worked), Dentsu Inc. (1999). "Advertising Communications & Promotion Management" (Japanese translation supervised by Y. Aoki et al.), Tokyu Agency Inc. (2000).
"Brand Building and Advertising Strategy" (jointly worked), Nikkei Advertising Research Institute (2000).
"Brand Asset Management" (Japanese translation supervised by Y. Aoki), Nikkei Inc. (2002).
"Product and Brand Strategy" (jointly worked), Yuhikaku Publishing Co., Ltd. (2004). "New Development of Consumer Behavior Study" (jointly worked), Chikura Pablishing Co., Ltd. (2004).
"Life Course Marketing" (jointly worked), Nikkei Inc. (2008). "Marketing" (jointly worked), Yuhikaku Publishing Co., Ltd. (2010). "New Developments in Japanese Marketing" (jointly worked), Yuhikaku Publishing Co., Ltd. (2010).
"Knowledge of Consumer Behavior," Nikkei Inc. (2010).

Professional Affiliations

The Japan Society of Marketing and Distribution Japanese Operations Management and Strategy Association, Japan Marketing Academy, Japan Association for Consumer Studies

Message

Through publications like The Nikkei, I hope you will become interested in the daily changes in society and the economy, assessing what is changing and what is not.

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