- E-mail :
- Office :South 2－407
- Professor, the Faculty of International Social Sciences, Gakushuin University
- Rennes1 University, Institut de Gestion de Rennes, Centre Franco-Japonais de Management, Visiting Professor
- Waseda University, Master of Business Administration, Part Time Lecturer
- Tohoku University, Graduate School of Economics and Management, Professor (-2015)
- Tohoku University, Graduate School of Economics and Management, Assistant Professor (-2009)
- Niigata University, Graduate School of Management of Technology (MOT) , Assistant Professor (-2007)
- Niigata University, Department of Economics, Assistant Professor (-2006)
- Tokyo Electric Power Co. Ltd. (-1998)
- Satoru Shibuya (2015), “How consumer’s present perceptions are affected by other people’s past experiences: A comparable experiment between promotional and social context,” Keio Business Forum, 32(1), 85-108.
- Satoru Shibuya (2015), with multi authors, Future of advertising 2020: Marketing communications in the information-circulating society,Tokyo, Yoshida Hideo Memorial Foundation.
- Ryoichi Yokoyama, Takayuki Nozawa, Motoaki Sugiura, YukihitoYomogida, Hikaru Takeuchi, Yoritaka Akimoto, Satoru Shibuya and Ryuta Kawashima (2014), “The neural bases underlying social risk perception in purchase decisions,” Neuroimage 91, 120-128.
- Satoru Shibuya (2013), Similarity and judgment: How structural comparison with others changes consumer behavior, Tokyo, Yuhikaku.
- Yukihiko Kubota, Satoru Shibuya, Tsutomu Sunaga(2013), Handbook of marketing for beginners, Tokyo, Yuhikaku.
- Satoru Shibuya, Hiroshi Suzuki, Tatsuya Ikeda, YoshitoKitagawa(2013), “B to B supplier selection process and information seeking,” Bulletin of Nikkei Advertising Research Institute, 47(6), 2-13.
- Satoru Shibuya (2013), “The automaticity of similarity judgment between self and others,” Journal of Business Administration, KwanseiGakuin University, 60(4), 199-217.
- Satoru Shibuya (2011), “Inductive reasoning from word of mouth: Prediction about future self based on present others,” Journal of Marketing & Distribution, 13(3), 1-20.（Japan Society of Marketing and Distribution Award, 2012）
- Satoru Shibuya (2011), “Usefulness of eWOM as purchase simulations,” Bulletin of Nikkei Advertising Research Institute, 45(2), 11-18.
- Satoru Shibuya (2011), “An comprehensive model of communication based on ‘Experience – expectation process’: Future communication strategy through simulations of experiences,” AdStudies, 38, 22-27.
- JSPS, Grant-in-Aid for Scientific Research (C): “Psychological effects of existing customers’ experiences transmitted by businesses onto potential customers”, April 2012- March 2015
- Yoshida Hideo Memorial Foundation, 42th Grant for Research: “Structured social recommendation by analogical reasoning: An experiment about recommendation effects of eWOM on the Internet”, April 2009- March 2010
- JSPS, Grant-in-Aid for Scientific Research (C): “Qualitative and quantitative effects of word-of-mouth on the Internet”, April 2009- March 2012
- The Telecommunications Advancement Foundation, 24th Grant for Reseach: 2008, “Structured social recommendation by analogical reasoning”, April 2008- March 2009.
- Yoshida Hideo Memorial Foundation, 39th Grant for Research: “An experimental study on interaction effects of consumer's cognition of similarity and expertise about eWOM sources”, April 2005- March 2006
- MEXT, Grant-in-Aid for Challanging Exploratory Research: “Experimental research on consumer opinion shaping processes through comparisons with similar others ”, April 2003- March 2006
- JSPS, Grant-in-Aid for Scientific Research (A)(PI: N. Terui): "Integration of heterogeneous large scale business information and its application to CRM studies", April 2013- March 2016
- JSPS, Grant-in-Aid for Specially Promoted Research(PI: M. Sugiura): “Inner brain representation of social value of self: an fMRI study of mate choice”, April2011- March 2013
- JSPS, Grant-in-Aid for Scientific Research (A)(PI: N. Terui): “New Development of CRM by Fusing Database Marketing and Consumer Theory”, April 2009- March 2012