[Education]
2003 Ph.D. in Business Administration, Keio University
1997 Master of Business Administration, Yokohama National University
1995 Bachelor of Business Administration, Meiji University
[Employment History]
2024-present Professor of Marketing, Faculty of Economics, Gakushuin University
2012-2024 Professor of Marketing, Graduate School of Strategic Management, Chuo University
2013-2014, 2017-2018 Visiting Scholar, Carey Business School, Johns Hopkins University
2008-2012 Associate Professor of Marketing, Graduate School of Strategic Management, Chuo University
2006-2008 Associate Professor of Marketing, Graduate School of Business Administration, Nanzan University
2003-2006 Associate Professor of Marketing, Faculty of Business Administration, Rissho University
2000-2003 Assistant Professor of Marketing, Faculty of Business Administration, Rissho University
Marketing, Consumer Behavior
Ichimura, Fuka, Kosuke Motoki, Koji Matsushita, and Atsunori Ariga (2023) The Tactile Thickness of the Lip and Weight of a Glass can Modulate Sensory Perception of Beverages. Food and Humanity, No.1, 180-187.
Matsushita, Koji, and Haruko Tsuchihashi (2015). Effects of Perceived Other's Satisfaction on Customer Satisfaction and Repeat Intention in Group Service Consumption: Moderating Role of the Interdependent Self. Keio Business Forum, The Keio Management Society, Vol. 32, No. 1, pp. 149-160.
Saito, Kaichi, Hiromi Hoshino, Satoshi Uda, Hiroko Yamanaka, Wei Shiyu, Lin Yuanjie, Koji Matsushita (2012) What Causes Brand Commitment? A Comprehensive Test for the Effects of Self-Brand Connection, Nostalgic Connection, and Brand Love, Advances in Consumer Studies, Japan Association for Consumer Studies, Vol. 18, No. 1 and 2, pp. 57-83.
Matsushita, Koji (2009) How Sales Promotion Builds Brand Equity: Building a Model Based on Consistency and Elaboration, Advances in Consumer Studies, Japan Association for Consumer Studies, Vol. 15, No. 1 and 2, pp. 1-18.
Matsushita, Koji (2006) How do Consumers Create a Store Price Image from Flyers?, Advances in Consumer Studies, Japan Association for Consumer Studies, Vol. 12, No. 1 and 2, pp. 1-22.
Japan Association for Consumer Studies, Japan Society of Marketing and Distribution, Japan Marketing Academy, Society for Consumer Psychology, Association for Consumer Research
While you are at university, find something that you feel interested in and have fun learning together with friends who can share that interest with you.