Ph.D. in Commerce and Management, Hitotsubashi University (2023)
M.A. in Commerce and Management, Hitotsubashi University (2020)
Specially Appointed Assistant Professor (Junior Fellow), Hitotsubashi University (April 2023 to March 2024)
E-mail：
Business-to-business marketing, marketing strategy, marketing and sales organizations
(Papers)
Uno, M., Nguyen, C. P. B., Zhao, Y., Rokushima, S. & Fukukawa, K. (2022). Current trends and issues of paradigms in the field of marketing research: Toward more active theoretical development, Hitotsubashi Review of Commerce and Management, 17(2), 14-30.
Uno, M. (2022). What are the strategic sales organizations? Integration of discussions about sales organization and market sensing capability, Hitotsubashi Review of Commerce and Management, 17(1), 42-54. (Peer reviewed)
(Others)
Uno, M. (2023). Jienie Lab: Standardization of indirect material purchasing transactions, Hitotsubashi Business Review, 71(3), 136-149.
Uno, M., Yamashita Y., & Fukukawa K. (2023). Investigating the main and interaction effects of customer relationship termination and customer involvement on the new product development outcome, The 2023 Global Marketing Conference, Seoul, Korea, 20-23rd July 2023. (Peer reviewed)
Uno, M. & Yamashita, Y. (2022). The evolution from sales-driven organization to strategic sales organization based on market sensing capabilities: A case analysis of IT service companies. IIR Working paper, WP22-04, May 2022, Institute of Innovation Research Hitotsubashi University.
Uno, M. & Yamashita, Y. (2020). Comparative study of market sensing capability in strategic sales and marketing capability studies: Toward understanding the evolution into strategic sales, Japan Society of Marketing and Distribution 10th National Research Report Conference, Online, 13th December 2020.
Uno, M (2020). Value creation in IT service companies, Japan Society of Marketing and Distribution 70th National Research Conference, Online, 19th September 2020.
Uno, M. & Yamashita, Y. (2019). Problem of marketing costs behind the transformation of marketing-sales configuration in IT service companies, International Marketing Trends Conference, Venice, Italy, 17-19th January 2019. (Peer reviewed)
Japan Society of Marketing and Distribution, Japan Marketing Academy
In recent years, the scope of marketing has expanded beyond corporate activities and has entered various other fields. Learning about marketing should be beneficial for any career you choose to pursue. I look forward to learning with you as we explore various social issues and consider how marketing can be applied to address them.